
So keep captions short and don’t obstruct your visuals. Your visuals should remain soothing and uncluttered.


But how can you get viewers to stop and watch your video when they are quickly scrolling through a haystack of content? The first sentence of your video is all most people will read, so it needs to capture attention and do it fast. It draws readers in and makes them want to read more. The hook is the most important part of writing. Don’t be too alienating with your words, as you don’t want to exclude anyone outside your target demo. Using the lingo or slang of your demographic will make the viewing experience more personal for your followers. Since most people will be watching your videos with the captions on and sound off, it is important your words draw people in and keep them watching. Writing captions for social media posts is different from transcribing dialogue for a film or television show.
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This article will explain the ins and outs of captions and subtitles and how to add them using PowerDirector.ĭownload PowerDirector for your device of choice and follow our simple step-by-steps to add captions to your videos in no time. It is an editing software and app that allows a beginner to add captions and subtitles in a few easy steps. But how can someone add captions without hiring an expensive third party? Additionally, 80% of Facebook videos are watched on mute which means videos without captions are getting skipped.Ĭaptions and subtitles are important and necessary for follower growth.

Videos with captions or subtitles receive a 40% boost in views and are more likely to be watched to the end, which helps your YouTube rank. So why add captions or subtitles to videos that don’t fall under the Disabilities Act, like personal videos for YouTube or social media? Including the Deaf community and non-English speakers is not only inclusive, but it also helps you gain followers. The Americans with Disabilities Act requires all multimedia made for government, entertainment, education, and business have captions available for the deaf and hard of hearing community.
